How to Build a Brand from Scratch

My company set out to revolutionize the workout. But first, we had to put our name on the map.

By Caroline Limpert | Dec 8, 2011

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FITiST creates workout packages based on boutique fitness classes.

For the article: http://www.inc.com/caroline-limpert/build-a-brand-from-scratch.html?nav=pop

It really sounds like a good recipe...!